Fact or Fact Check
In the summer before International Day of the Girl in 2019, the Plan International Canada PR team launched a survey of 1000+ people across Canada to see what they thought about women's leadership & women in positions of power. In order to share those findings, they wanted to have an in-person activation at the Toronto Eaton Centre themed around a game show where local celebrities and mall-goers could test their knowledge and learn more about the work Plan International does with girls' rights, leadership and empowerment.
the Fact or Fact Check game show in action at the Toronto Eaton Centre
the print-at-home version of the game
the card box for the press package
